Privacy Policy

With this data protection declaration we inform you about which personal data we process in connection with our activities, including our website. In particular, we provide information about why, how and where we process personal data. We also provide information about the rights of people whose data we process.

Additional data protection declarations and other legal documents such as general terms and conditions (GTC), terms of use or conditions of participation may apply to individual or additional activities and activities.

We are subject to Swiss data protection law and any applicable foreign data protection law, in particular that of the European Union (EU) with the General Data Protection Regulation (GDPR). The European Commission recognizes that Swiss data protection law ensures adequate data protection.

1. Contact addresses

Responsibility for processing personal data:

Bahnhofstrasse 21
5504 Othmarsingen

We would like to point out if, in individual cases, there are other persons responsible for processing personal data.

Data protection representation in the European Economic Area (EEA)

We have the following data protection representation in accordance with Art. 27 GDPR. The Data Protection Representation serves as an additional contact point for supervisory authorities and data subjects in the European Union (EU) and the rest of the European Economic Area (EEA) for inquiries related to the General Data Protection Regulation (GDPR):

VGS Datenschutzpartner UG
Am Kaiserkai 69
20457 Hamburg

2. Terms and legal bases

2.1 Terms

Personal data is all information that relates to a specific or identifiable person. A data subject is a person about whom personal data is processed.

Processing includes any handling of personal data, regardless of the means and procedures used, in particular the storage, disclosure, procurement, collection, deletion, storage, modification, destruction and use of personal data.

The European Economic Area (EEA) includes the member states of the European Union (EU) as well as the Principality of Liechtenstein, Iceland and Norway. The General Data Protection Regulation (GDPR) describes the processing of personal data as processing personal data.

2.2 Legal basis

We process personal data in accordance with Swiss data protection law, in particular the Federal Data Protection Act (DSG) and the Ordinance on the Federal Data Protection Act (VDSG).

We process personal data – if and to the extent that the General Data Protection Regulation (GDPR) is applicable – in accordance with at least one of the following legal bases:

  • Art. 6 Paragraph 1 Letter b GDPR for the necessary processing of personal data to fulfill a contract with the data subject and to carry out pre-contractual measures.
  • Art. 6 Para. 1 lit. f GDPR for the necessary processing of personal data in order to protect the legitimate interests of us or third parties, unless the fundamental freedoms and fundamental rights as well as the interests of the data subject outweigh this. Legitimate interests include, in particular, our interest in being able to carry out our activities and activities in a permanent, user-friendly, secure and reliable manner and to be able to communicate about them, ensuring information security, protecting against misuse, enforcing our own legal claims and complying with Swiss law.
  • Art. 6 Para. 1 lit. c GDPR for the necessary processing of personal data to fulfill a legal obligation to which we are subject under any applicable law of member states in the European Economic Area (EEA).
  • Art. 6 Paragraph 1 Letter e GDPR for the necessary processing of personal data to carry out a task that is in the public interest.
  • Art. 6 Para. 1 lit. a GDPR for the processing of personal data with the consent of the data subject.
  • Art. 6 Para. 1 lit. d GDPR for the necessary processing of personal data in order to protect the vital interests of the data subject or another natural person.

3. Nature, scope and purpose

We process the personal data that is necessary to be able to carry out our activities and activities in a permanent, user-friendly, secure and reliable manner. Such personal data may in particular fall into the categories of inventory and contact data, browser and device data, content data, meta or edge data and usage data, location data, sales data and contract and payment data.

We process personal data for the period that is necessary for the respective purpose(s) or by law. Personal data that no longer needs to be processed will be anonymized or deleted.

We may have personal data processed by third parties. We may process personal data together with third parties or transfer it to third parties. Such third parties are, in particular, specialized providers whose services we use. We also guarantee data protection for such third parties.

In principle, we only process personal data with the consent of the person concerned, unless the processing is permitted for other legal reasons, for example to fulfill a contract with the person concerned and for corresponding pre-contractual measures in order to protect our overriding legitimate interests because the processing is apparent from the circumstances or based on prior information.

In this context, we process information that a data subject voluntarily and personally provides to us when contacting us – for example by post, email, instant messaging, contact form, social media or telephone – or when registering for a user account. We may store such information, for example, in an address book, in a customer relationship management system (CRM system) or using comparable tools. If you transmit data about other people to us, you are obliged to ensure data protection towards such people and to ensure the accuracy of such personal data.

We also process personal data that we receive from third parties, obtain from publicly available sources or collect in the exercise of our activities and activities, if and to the extent that such processing is permitted for legal reasons.

4. Applications

We process personal data about applicants to the extent that it is necessary for assessing suitability for an employment relationship or for the subsequent execution of an employment contract. The required personal data arises in particular from the information requested, for example in the context of a job advertisement. We also process the personal data that applicants provide voluntarily, in particular as part of cover letters, CVs and other application documents.

We process – if and to the extent that the General Data Protection Regulation (GDPR) is applicable – personal data about applicants, in particular in accordance with Article 9 (2) (b) GDPR.

5. Personal data abroad

We generally process personal data in Switzerland and the European Economic Area (EEA). However, we can also export or transfer personal data to other countries, in particular in order to process it or have it processed there.

We may export personal data to all states and territories on earth and elsewhere in the universe, provided that the law there, in the opinion of the Federal Data Protection and Information Commissioner (FDPIC) or in accordance with a decision of the Swiss Federal Council, provides adequate data protection and – if and to the extent that the General Data Protection Regulation applies (GDPR) is applicable – appropriate data protection is guaranteed in accordance with the decision of the European Commission.

We may transfer personal data to countries whose laws do not guarantee adequate data protection, provided that data protection is guaranteed for other reasons, in particular on the basis of standard data protection clauses or with other appropriate guarantees. As an exception, we can export personal data to countries without adequate or suitable data protection if the special data protection requirements are met, for example the express consent of the data subjects or a direct connection with the conclusion or execution of a contract. Upon request, we will be happy to provide affected persons with information about any guarantees or provide a copy of any guarantees.

6. Rights of data subjects

Data subjects whose personal data we process have the rights under Swiss data protection law. This includes the right to information and the right to correct, delete or block the processed personal data.

Affected persons whose personal data we process can – if and to the extent that the General Data Protection Regulation (GDPR) is applicable – obtain confirmation free of charge as to whether we are processing their personal data and, if so, request information about the processing of their personal data and restrict the processing of their personal data to exercise their right to data portability and to have their personal data corrected, deleted (“right to be forgotten”), blocked or completed.

Affected persons whose personal data we process can – if and to the extent that the GDPR is applicable – revoke their consent at any time with future effect and object to the processing of their personal data at any time.

Affected persons whose personal data we process have the right to lodge a complaint with a responsible supervisory authority. The supervisory authority for data protection in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

7. Data Security

We take appropriate technical and organizational measures to ensure data security that is appropriate to the respective risk. Unfortunately, we cannot guarantee absolute data security.

Our website is accessed using transport encryption (SSL / TLS, in particular the Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers mark transport encryption with a padlock in the address bar.

Our digital communication is subject – like all digital communication – to mass surveillance without cause and without suspicion, as well as other surveillance by security authorities in Switzerland, the rest of Europe, the United States of America (USA) and other countries. We cannot have any direct influence on the appropriate processing of personal data by secret services, police departments and other security authorities.

8. Use of the Website

8.1 Cookies

We may use cookies. Cookies – our own cookies (first-party cookies) and cookies from third parties whose services we use (third-party cookies) – are data that are stored in your browser. Such stored data need not be limited to traditional text-based cookies. Cookies cannot run programs or transmit malware such as Trojans and viruses.

Cookies can be stored in your browser temporarily as “session cookies” or for a certain period of time as so-called permanent cookies when you visit. “Session cookies” are automatically deleted when you close your browser. Permanent cookies have a specific storage period. In particular, cookies make it possible to recognize your browser the next time you visit our website and thereby, for example, measure the reach of our website. Permanent cookies can also be used for online marketing, for example.

You can completely or partially deactivate and delete cookies in your browser settings at any time. Without cookies, our website may no longer be fully available. We actively ask you – if and to the extent necessary – for your express consent to the use of cookies.

For cookies that are used to measure success and reach or for advertising, a general objection (“opt-out”) is required for numerous services via AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).

8.2 Server log files

We may collect the following information for each access to our website, provided that it is transmitted by your browser to our server infrastructure or can be determined by our web server: date and time including time zone, Internet Protocol (IP) address, access status (HTTP Status code), operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including amount of data transferred, last website accessed in the same browser window (referrer).

We store such information, which can also represent personal data, in server log files. The information is necessary in order to provide our website permanently, in a user-friendly and reliable manner, and in order to ensure data security and therefore in particular the protection of personal data – also by third parties or with the help of third parties.

8.3 Web beacons

We may use web beacons on our website. Web beacons are also known as web beacons. Web beacons – including those from third parties whose services we use – are small, usually invisible images that are automatically retrieved when you visit our website. Web beacons can be used to collect the same information as server log files.9. Benachrichtigungen und Mitteilungen

We send notifications and communications via email and other communication channels such as instant messaging or SMS.

9.1 Success and reach measurement

Notifications and messages may contain web links or web beacons that record whether an individual message was opened and which web links were clicked. Such web links and web beacons can also record the use of notifications and messages on a personal basis. We need this statistical recording of usage to measure success and reach in order to be able to send notifications and messages based on the needs and reading habits of the recipients effectively and user-friendly as well as permanently, securely and reliably.

9.2 Consent and objection

In principle, you must expressly consent to the use of your email address and your other contact addresses, unless the use is permitted for other legal reasons. If possible, we use the “double opt-in” procedure to obtain consent, which means that you will receive an email with a web link that you must click on to confirm so that there is no misuse by unauthorized third parties. We may log such consent, including the Internet Protocol (IP) address and date and time, for evidentiary and security reasons.

In principle, you can object to receiving notifications and messages such as newsletters at any time. With such an objection, you can also object to the statistical recording of usage for success and reach measurement. Necessary notifications and communications in connection with our activities and activities remain reserved.

9.3 Notification and communication service providers

We send notifications and communications using specialized service providers.

We particularly use:

10. CRM

We use CRM (Customer Relationship Management) to fulfill orders and inform potential and existing customers.

We use the CRM application cobra CRM to record and process data from existing or potential customers. The service provider is cobra computer’s brainware AG, Bahnstrasse 1, 8274 Tägerwilen, Switzerland. Cobra CRM enables us, among other things, to manage customers’ personal data (especially names, email addresses, addresses and telephone numbers) and to organize sales and communication processes. The legal basis for the aforementioned data processing lies in our legitimate interest in the most efficient customer administration and customer communication possible. We have concluded an order processing contract with cobra. Further information on how cobra collects and uses your data can be found in their data protection declaration:

11. Newsletters

The newsletter is sent by the shipping service provider ActiveCampaign, LLC, Chicago, IL, USA. You can view ActiveCampaign’s privacy policy here. The shipping service provider is used on the basis of our legitimate interests in accordance with Article 6 Paragraph 1 Letter f of the GDPR and an order processing contract in accordance with Article 28 Paragraph 3 Sentence 1 of the GDPR.

The shipping service provider can use the recipient’s data in pseudonymous form, i.e. without assigning it to a user, to optimize or improve its own services, e.g. to technically optimize the shipping and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server, or if we use a shipping service provider, from their server when the newsletter is opened. As part of this retrieval, technical information is initially collected, such as information about the browser and your system, as well as your IP address and the time of retrieval.

This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their access locations (which can be determined using the IP address) or access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the shipping service provider to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.upassen oder unterschiedliche Inhalte entsprechend den Interessen unserer Nutzer zu versenden.

12. Social media

We are present on social media platforms and other online platforms in order to be able to communicate with interested parties and provide information about our activities and operations. In connection with such platforms, personal data can also be processed outside Switzerland and the European Economic Area (EEA).

The General Terms and Conditions (GTC) and terms of use as well as data protection declarations and other provisions of the individual operators of such platforms also apply. These provisions provide information in particular about the rights of data subjects directly vis-à-vis the respective platform, which includes, for example, the right to information.

Functions and content from the LinkedIn service can be integrated into our online offering, offered by LinkedIn AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. This may include, for example, content such as images, videos or texts and buttons with which users can express their preference for the content, subscribe to the authors of the content or subscribe to our posts. If the users are members of the LinkedIn platform, LinkedIn can assign access to the above-mentioned content and functions to the users’ profiles there. LinkedIn’s privacy policy: LinkedIn is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law (https://www.privacyshield. gov/participant?id=a2zt0000000L0UZAA0&status=Active). Opt-Out:

13. Third Party Services

We use third-party services in order to be able to carry out our activities in a permanent, user-friendly, secure and reliable manner. Such services can also be used to embed content into our website. Such services require your Internet Protocol (IP) address, otherwise the corresponding content cannot be transmitted.

For their own security, statistical and technical purposes, third parties whose services we use may process data related to our activities and operations in an aggregated, anonymized or pseudonymized manner. This is, for example, performance or usage data.

We use in particular:

• Google services: Providers: Google LLC (USA) / Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; General information on data protection: «Principles of data protection and security», data protection declaration, «Google is committed to complying with applicable data protection laws», «Guide to data protection in Google products», «How we use data from websites or apps on or in which our services are used” (information from Google), “Types of cookies and other technologies used by Google”, “Personalized advertising” (activation / deactivation / settings).

13.1 Digital infrastructure

We use third-party services to access necessary digital infrastructure in connection with our activities and operations. These include, for example, hosting and storage services from specialized providers.

We particularly use:

Bechtle Switzerland AG
Feldstrasse 4
5506 Magenwil

13.2 Audio and video conferences

We use audio and video conferencing services to communicate online. For example, we can use it to hold virtual meetings or online lessons and webinars. In addition to this data protection declaration, any obvious conditions of the services used, such as terms of use or data protection declarations, also apply.

Depending on the situation in which you are taking part in an audio or video conference, we recommend that you mute the microphone as standard and blur the background or have a virtual background appear.

13.3 Map material

We use third-party services to be able to embed maps on our website.

We use in particular:

• Google Maps including Google Maps Platform: map service; Google Maps-specific data protection information: “How Google uses location information”.

13.4 Audiovisual media

We use third-party services to enable audiovisual media such as music or videos to be played directly on our website.

We use in particular:

• YouTube: videos; Provider: Google (including in the USA); YouTube-specific data protection information: “Privacy and Security Center”, “My data on YouTube”.11.5 Dokumente

We use third-party services to be able to integrate documents into our website. Such documents can include, for example, forms, PDF files, presentations, tables and text documents.

13.6 Advertising

We use the opportunity to display targeted advertising for our activities and activities on third parties such as social media platforms and search engines.

With such advertising, we particularly want to reach people who are already interested in our activities and operations or who could be interested in them (remarketing and targeting). To do this, we can transmit relevant information – possibly including personal information – to third parties who enable such advertising. We can also determine whether our advertising is successful, i.e. in particular whether it leads to visits to our website (conversion tracking).

Third parties with whom we advertise and where you are registered as a user may be able to assign the use of our online offering to your profile there.

We use in particular:

  • Google Ads: search engine advertising; Google Ads-specific data protection information: Advertising based, among other things, on search queries, whereby various domain names – in particular, and – are used for Google Ads, “Advertising” (Google), “Why do I see one certain advertising?».
  • LinkedIn Ads: social media advertising; Providers: LinkedIn Corporation (USA) / LinkedIn Ireland Unlimited Company (Ireland); Data protection information: Remarketing and targeting in particular with the LinkedIn Insight Tag, “Data protection”, data protection declaration, cookie policy, objection to personalized advertising.12. Erweiterungen für die Website

We use extensions for our website to enable additional functions.

We use in particular:

• Google reCAPTCHA: Spam protection (differentiation between desired comments from humans and unwanted comments from bots and spam); Google reCAPTCHA-specific data protection information: “What is reCAPTCHA?” (“What is reCAPTCHA?”).

14. Success and reach measurement

We use services and programs to determine how our online offering is used. In this context, we can, for example, measure the success and reach of our activities and activities as well as the effect of third-party links to our website. For example, we can also try out and compare how different versions of our online offering or parts of our online offering are used (“A/B test” method). Based on the results of the success and reach measurement, we can in particular fix errors, strengthen popular content or make improvements to our online offering.

When using services and programs to measure success and reach, the Internet Protocol (IP) addresses of individual users must be saved. IP addresses are generally shortened (“IP masking”) in order to follow the principle of data economy through the corresponding pseudonymization and thus improve the data protection of users.

When using services and programs to measure success and reach, cookies may be used and user profiles may be created. User profiles include, for example, the pages visited or content viewed on our website, information about the size of the screen or browser window and the – at least approximate – location. In principle, user profiles are created exclusively pseudonymously. We do not use user profiles to identify individual users. Individual third-party services to which users are registered may be able to assign the use of our online offering to the user account or user profile for the respective service.

We use in particular:

  • Google Analytics: success and reach measurement; Google Analytics-specific data protection information: Measurement also across different browsers and devices (cross-device tracking) as well as with pseudonymized Internet Protocol (IP) addresses, which are only transmitted in full to Google in the USA in exceptional cases, “Data protection”, “ Browser add-on to deactivate Google Analytics».
  • Google Tag Manager: Integration and management of other services for success and reach measurement as well as other services from Google and third parties; Google Tag Manager-specific data protection information: “Data collected with Google Tag Manager”; Further information on data protection can be found in the individual integrated and managed services.

15. Final provisions

We created this data protection declaration using the data protection generator from Data Protection Partner.

We can adapt and supplement this data protection declaration at any time. We will provide information about such adjustments and additions in an appropriate form, in particular by publishing the current data protection declaration on our website.

Othmarsingen, September 1, 2023